Our Philosophy
Small world coffee is dedicated to providing fresh, custom-blended coffee
that is precision-roasted to the point of peak flavor. When roasting
and blending, we are perfectionists. We are able to offer coffee aficionados
the best beans and blends for making the perfect cup of coffee or cappuccino,
whether they make a hundred cups a day like we do in our café,
or slightly less than that at home.The Beans Are The Means
It all begins with the beans. The wide variety of high-quality coffees
available from around the world provide us, as roasters, with a wonderfully
diverse palette of raw materials with which to work. Each coffee growing
region produces beans with unique characteristics. We select only the
cream of the crops, sampling until we find the most intensely flavored
beans that are completely free of taste defects.
The Balance Of Blending
Even with such a smorgasbord of coffees, it is rare to find a single
variety that has the perfect balance of body and acidity. Blending is
the art of choosing a particular taste profile and finding the right
combination of different types of beans that will result in the most
well-balanced and complex coffee possible.
The East Coast Roast
There is a somewhat well-accepted system of names to indicate the color
of a roast, but since our preferred roast color falls between two
established names-Its darker than a full-city but lighter than a
French roast-we decided to make up our own name: the east coast roast.
This is a deliberate attempt to differentiate ourselves from the
style of roasting common to the west coast, where very dark roasted
coffee is all the rage. Out west they tend to roast everything so
dark that all you can taste is the roast. We roast to precisely the
point that yields the most complexity; dark enough to enhance the
body and impart the flavor of the roast, but not so dark as to obliterate
the subtler acidities.Freshness
Even the most well-blended, perfectly roasted coffee has a finite period
in which to provide its optimal flavor. Like a bouquet of flowers, the
fragrance of roasted coffee can only be appreciated when it is truly
fresh. For the maximum in flavor and aroma, coffee should be used within
ten days of roasting, ideally between the third and seventh day. For
this reason we roast three times a week, we roast only after an order
is received and we ship within 24 hours of roasting. There are a lot
of claims made about freshness, and about how vacuum-sealing and types
of bag material allow coffee that is weeks or months old to taste as
good as coffee that actually is fresh. We prefer to play it safe and
go with the fresh stuff. And to make sure we don’t accidentally
slip-up, we date everything we produce by hand. All you need to check
our coffee for freshness is a calendar.
